Ezra Jackson Bailey
You're off Squarespace and on your own domain. Your Google profile is built and posting into 2027. Your insurance list is current in all four places it appears, and the federal notice is up. Here are the numbers, including the ones that went the wrong way.
Google counts an "interaction" when someone calls, asks for directions, or clicks through to your site. 342 of them in six months. The month-to-month swing is the thing to notice first.
| Month | Interactions | vs. May |
|---|---|---|
| April | 64 | before we started |
| May | 40 | baseline |
| June | 69 | +73% |
| July | 86 | +115% |
| August | 51 | +28% |
| September | 31 to the 25th | about level |
Read April and May together. Your profile was half-built then, and it still swung from 64 down to 40 in a single month. That's the season moving, not anything either of us did. Against that, June and July matter: 69 and 86 are the two highest months in the window, and they're the two months the profile was actually finished. We didn't stop the swing. We raised the top of it.
August and September come back down, and I checked the obvious culprit first — whether the move off Squarespace broke something. It didn't. Search Console shows steady clicks and rising impressions right through September.
Your average position in Google results is 35.7. That's the number with the most room left in it, and it's the one that moves slowly — a complete profile gets surfaced almost immediately, which is why June jumped, but climbing the actual search results compounds over quarters. Every review, every post, every accurate listing adds to it. Nothing about this month tells you that has stopped working.
| Late May | Now | |
|---|---|---|
| Website | Squarespace, monthly bill | Your domain, no monthly fee |
| Google profile | Half-built, no posts | Complete, queued to Feb 2027 |
| Review replies | 0 of 11 | 11 of 11, rated 4.9 |
| Directories | Psychology Today only | PT, TherapyDen, Bing, Healthgrades |
| Insurance listed | Out of date in three places | Current everywhere, incl. Curative |
| Sharing your details | Nothing | Tap card, QR card, email signature |
| Good Faith Estimate | Missing | Posted |
| Search Console | Not connected | 58 clicks, 1,650 impressions since June |
A working storefront at shop.rhettedwards.com, one finished shirt listed and buyable, and the brand files as final vectors. Printed rather than embroidered to start — the mosaic runs on lines too fine for stitching to hold. Embroidery stays open once the mark is proven.
Fourthwall's free tier, in your name and your bank details. You order a sample and wear it before anything goes live. When it's up it's yours to run, with a short written how-to. Not included: a second product, hats, fulfilment, customer service, marketing, or custom neck labels — those need minimum orders, which means holding stock.