Ezra Jackson Bailey
You're off Squarespace and on your own domain. Your Google profile is built and posting into 2027. Your insurance list is current in all four places it appears, and the federal notice is up. Here are the numbers, including the ones that went the wrong way.
Google counts an "interaction" when someone calls, asks for directions, or clicks through to your site from your profile. 339 of them in six months.
| Month | Interactions | vs. May |
|---|---|---|
| April | 64 | before we started |
| May | 40 | baseline |
| June | 69 | +73% |
| July | 86 | +115% |
| August | 51 | +28% |
| September | 28 to the 24th | about level |
June and July are real. August and September gave a lot of it back. I checked whether we broke something moving off Squarespace — we didn't. Search Console shows steady clicks and rising impressions right through September, so the site is being found fine. The dip is specific to the profile, which points at season. Your April number was 64 before I touched anything, which fits. I can't prove that without another season of data.
| Late May | Now | |
|---|---|---|
| Website | Squarespace, monthly bill | Your domain, no monthly fee |
| Google profile | Half-built, no posts | Complete, queued to Feb 2027 |
| Review replies | 0 of 11 | 11 of 11, rated 4.9 |
| Directories | Psychology Today only | PT, TherapyDen, Bing, Healthgrades |
| Insurance listed | Out of date in three places | Current everywhere, incl. Curative |
| Sharing your details | Nothing | Tap card, QR card, email signature |
| Good Faith Estimate | Missing | Posted |
| Search Console | Not connected | 58 clicks, 1,650 impressions since June |
One more, on directories: Healthgrades has produced no views and no reviews for you in two years, and TherapyDen just put search visibility behind a paywall. Both are accurate and both come up when someone searches your name, so they're worth keeping right. They're not worth paying for.
A working storefront at shop.rhettedwards.com, one finished shirt listed and buyable, and the brand files as final vectors. Printed rather than embroidered to start — the mosaic runs on lines too fine for stitching to hold. Embroidery stays open once the mark is proven.
Fourthwall's free tier, in your name and your bank details. You order a sample and wear it before anything goes live. When it's up it's yours to run, with a short written how-to. Not included: a second product, hats, fulfilment, customer service, marketing, or custom neck labels — those need minimum orders, which means holding stock.