Four months done. Here's what changed.

You're off Squarespace and on your own domain. Your Google profile is built and posting into 2027. Your insurance list is current in all four places it appears, and the federal notice is up. Here are the numbers, including the ones that went the wrong way.

Complete · June–September 2026

01 — The numbersApr–Sep 2026

Summer doubled. Then it cooled off.

Google counts an "interaction" when someone calls, asks for directions, or clicks through to your site from your profile. 339 of them in six months.

Month	Interactions	vs. May
April	64	before we started
May	40	baseline
June	69	+73%
July	86	+115%
August	51	+28%
September	28 to the 24th	about level

June and July are real. August and September gave a lot of it back. I checked whether we broke something moving off Squarespace — we didn't. Search Console shows steady clicks and rising impressions right through September, so the site is being found fine. The dip is specific to the profile, which points at season. Your April number was 64 before I touched anything, which fits. I can't prove that without another season of data.

02 — Before and afterVerified

	Late May	Now
Website	Squarespace, monthly bill	Your domain, no monthly fee
Google profile	Half-built, no posts	Complete, queued to Feb 2027
Review replies	0 of 11	11 of 11, rated 4.9
Directories	Psychology Today only	PT, TherapyDen, Bing, Healthgrades
Insurance listed	Out of date in three places	Current everywhere, incl. Curative
Sharing your details	Nothing	Tap card, QR card, email signature
Good Faith Estimate	Missing	Posted
Search Console	Not connected	58 clicks, 1,650 impressions since June

03 — The four monthsAll complete

June — new site on your own domain, Google profile activated, Search Console reconnected, TEFA packages live. Recap →
July — About page rewritten in your voice, real photos in, services tiled on Google, crisis line sitewide. Recap →
August — reviews on the homepage, all 11 replies written, web address consolidated, contact card at rhettedwards.com/c. Recap →
September — Good Faith Estimate page, Curative added everywhere, six more months of posts, this report. Full report →

04 — Where I fell short

The directories got swapped. The plan named TherapyDen, GoodTherapy and Inclusive Therapists. You got TherapyDen, Bing and Healthgrades. Better fit for how people search for you here, but not what I wrote down.
Your photos mostly didn't get used. You sent fourteen. They went up on Google, but the rebuilt site made Specialties a colour grid with no photos in it, so most of the office shots never landed anywhere. My call, and I didn't flag it at the time. They're cropped and ready if you want them placed.

One more, on directories: Healthgrades has produced no views and no reviews for you in two years, and TherapyDen just put search visibility behind a paywall. Both are accurate and both come up when someone searches your name, so they're worth keeping right. They're not worth paying for.

05 — What's nextOctober

Tesserae. One shirt, printed, on a store you own.

A working storefront at shop.rhettedwards.com, one finished shirt listed and buyable, and the brand files as final vectors. Printed rather than embroidered to start — the mosaic runs on lines too fine for stitching to hold. Embroidery stays open once the mark is proven.

Month 5 — $300 flat

Fourthwall's free tier, in your name and your bank details. You order a sample and wear it before anything goes live. When it's up it's yours to run, with a short written how-to. Not included: a second product, hats, fulfilment, customer service, marketing, or custom neck labels — those need minimum orders, which means holding stock.

Questions

Anything here you want to dig into, just ask.

[email protected] · 713-907-1007